Little red wagons and dolls never go out of style, but kids these days have access to some other cool stuff too. TODAY style editor and Bobbie.com‘s Bobbie Thomas shares a few new favorites:

Commission a custom BFF
If you’re looking for one toy you won’t find in stores, try “softie-making”, a rapidly-growing craft trend where talented artists take your budding artist’s original sketch and turn it into a whimsical, personalized plush pal. From five-legged monsters to pretty princesses, studios like MyOwnCuddly.com can bring any dream to life in just a few weeks. Since all work is custom, you can look for an artist near you or visit childsown.com for a list ($75 and up; sunnylittlestudio.com or $100 and up; myowncuddly.com).

MyOwnCuddly.com

Now kids can commission their own personalized plush pal.